Pinda email yako kuti ugare uchiziva nezvetsamba dzenhau, kokero dzezviitiko uye kukwidziridzwa kuburikidza neVogue Bhizinesi 'email.Unogona kuzvibvisa chero nguva.Ndokumbira uone yedu Yakavanzika Policy kuti uwane rumwe ruzivo.
Indasitiri yezvipfeko zvemaziso haina kuramba ichifambirana nemamwe indasitiri yemafashoni, asi shanduko iri kuitika semafungu emhando dzakazvimirira akanganisa musika nemazano matsva, matekinoroji matsva uye kuzvipira mukubatanidzwa.
Kering Eyewear yakazivisa nezuro kuti inoronga kutenga Lindberg, chiDanish chemhando yepamusoro yemaziso anozivikanwa nepamusoro-tech titanium optics uye maficha, zvichiratidza chinangwa chayo chekukura mumunda. Mushure mekunonoka uye kunetsana zviri pamutemo, mugadziri wemaziso emuFrench-Italian EssilorLuxottica akazopedza kutora kwayo 7.3 bhiriyoni yekutenga kwechiDutch mutengesi wezvipfeko zvemaziso Grandvision muna Chikunguru 1. .
Indasitiri yemaziso yakagara ichitungamirirwa nemazita mashoma, akadai saEssilorLuxottica uye Italy's Safilo.Fashion dzimba dzakadai seBulgari, Prada, Chanel neVersace vose vanovimba nevatambi vakuru ava kuti vagadzire kuunganidza maziso avo anowanzobvumirwa. Yakatangwa muna 2014, Kering. Zvipfeko zvemaziso zvinogadzira, zvinogadzira, zvinotengesa uye zvinogovera zvipfeko zvemaziso mukati-mumba zveKering brand pamwe neRichemont's Cartier neAlaïa nemhando yezvipfeko zvemitambo Puma.Manufacturing ichiri kunyanya kupihwa kune vatengesi venzvimbo: iyo hubhu yakagadzira € 600 miriyoni bhizimusi remari yakawanda. nyanzvi itsva dzezvipfeko zvemaziso dzinogadzira, kugadzira uye kugovera dziri kugadzira simba idzva mumusika.Uye, zvisinei nekutonga kweEssilorLuxottica, dzimwe dzimba dzefashoni dziri kutsvaga kudzidza kubva mukubudirira kwezvipfeko zvemaziso zvakazvimirira.Mazita ekuona: South Korea's Gentle Monster, brand ine zvitoro zvine themed zvidhinha-nedhaka zvinoita senge magaraji emifananidzo, kubatana kwepamusoro-soro, uye madhizaini anotonhorera.LVMH yakatenga chikamu che7 muzana2017 ye $ 60 mamiriyoni. Vamwe vanotsamira kune hutsva uye kubatanidzwa.
Indasitiri yemaziso ichadzoka zvakanyanya muna 2021, indasitiri inotarisirwa kukura 7% kusvika $129 bhiriyoni, sekureva kweEuromonitor International. sekudiwa kwakawanda, sezvo zvipfeko zvemaziso zvinonyanya kutengwa muchitoro.Vanoongorora vanoti kuvhurwazve kwezvitoro kuchafambisa kudzoreredzwa kwenhamba mbiri mune mamwe misika, kusanganisira Hong Kong neJapan.
Nhoroondo, indasitiri yemafashoni haisati yambove nehunyanzvi hwekugadzira zvigadzirwa zvemaziso, saka yakatendeukira kumakambani akaita seEssilorLuxottica kugadzira nekugovera zvigadzirwa. akazvarwa ”, saFederico Buffa, Director weR&D, Chigadzirwa Chimiro uye Rezinesi kuLuxottica Group, akadaro.
Kutenga kwaEssilorLuxottica kweGrandVision kwagadzira mutambi akakura kwazvo. "Kubuda kwehofori yezvipfeko zvemaziso kwagadzirira," Bernstein muongorori Luca Solka akadaro mutsamba."Iye zvino kuti mushure mekubatanidza kuedza kwekubatanidza kunogona kutanga nemoyo wose, pane zvakawanda zvekuita, zvinosanganisira ... ... kubatanidzwa kwezvirongwa uye nzira dzekutengesa uye zvivakwa, kubatanidzwa kwekucheka lens uye kupfekedza zvivakwa, kugadzirisa kwakaringana uye kurongeka kwezvitoro. network uye kukurumidza kwe digitalization. "
Asi anogona kunge ari mabhurugwa madiki anopesvedzera ramangwana rezvipfeko zvemeso zveumbozha. Zvinowanikwa kuNordstrom uye zvitoro zvinosvika mazana mana zvemagetsi, maAmerican brands Coco naBreezy anoisa kubatanidzwa pamberi pemuunganidzwa wega wega. , mapatya eAfrica-America nePuerto Rican akafanana.” Patakatanga kupinda mumusika, vanhu vaigara vachiti: 'Muunganidzwa wenyu uri kupi?Muunganidzwa wenyu wevakadzi uripi?Tiri kugadzira zvipfeko zvemaziso zvevanhu zvinogarofuratirwa ne[vagadziri vechinyakare].'”
Izvi zvinoreva kugadzira magirazi emabhiriji emhuno akasiyana, matama nemaumbirwo ezviso.” Kwatiri, masikirwo atinoita magirazi ndeekuita tsvakiridzo yemusika uye nekuita nepatinogona napo kugadzira [mafuremu] anowanikwa pasi rose kumunhu wese,” sisi Dotson vakadaro. Vanoyeuka mhedzisiro yekuve chete mhando yezvipfeko zvemaziso zvevatema kuenda kuVision Expo, iyo yekutengeserana yezvipfeko show.Luxury inotarisa nzira yese,” vakadaro.
Korean brand Gentle Monster yakatangwa muna 2011 nemuvambi uye CEO Hankook Kim kuti igadzire mafuremu evatengi vekuAsia chete, asi mushure mekusvika kune vateereri vepasirese, mhando yacho yagadzira mutsara wezvipfeko zvinosanganisirwa maziso. ”Pakutanga, isu hatina kunyatso funga nezvekuenda pasi rose," akadaro David Kim, director weGentle Monster weruzivo rwevatengi. "Panguva iyoyo, mafuremu akakura zvakanyanya aive maitiro mumusika weAsia.Sezvataikura, takaona kuti yaisangova dunhu reAsia raifarira mafuremu aya.
Dhizaini inosanganisirwa, sezvipfeko zvese zvemaziso zvakanaka, zvese zviri zviviri uye zvinoshanda.Tichava nedhizaini yekuvaka, asi isu tichave neakasiyana hukuru hwekugonesa izvi.Chinokosha ndechekuita zvakanyanya sezvinobvira pasina kupira dhizaini.Zvichida zvinosanganisira.”Kim anoti kambani diki yakaita seGentle Monster inogona kuita basa rakanaka rekuyedza musika, kugamuchira mhinduro yakananga kubva kune vatengi, uye nekubatanidza iyo mhinduro mune inotevera chigadzirwa iteration.Kusiyana neyakajairwa vanogadzira maziso, Gentle Monster haifambisirwe nehuwandu hwemaziso kana data. .Iyo yakakura ikava muvambi akakosha nekuisa pfungwa pamhinduro dzevatengi uye hunyanzvi hwekugadzira.
KuBerlin-based Mykita, iyo inotengesa kune vatengesi munyika makumi masere, tsvakurudzo uye kubudirira ndiko pakati pebhizimisi rayo.Moritz Krueger, CEO uye mutungamiriri wekugadzira weMykita, akati indasitiri yemaziso haisi kukura.Maererano naKrueger, avo vakasiyana-siyana. vatengi nezviso zvechiso zvinofanirwa kunzwisiswa zvakajeka. ”Tanga tichivaka muunganidzwa wedu zvichibva pakuongorora kwakasiyana-siyana kwemhando dzezviso, pamwe nezvinodiwa zvakasiyana-siyana zvemishonga," Kruger akadaro. vatengi vedu vekupedzisira pamwero wepasirese kuti vanyatsoita sarudzo chaiyo ... kuwana mudiwa wako anonyatsoenderana. "
Tsvagiridzo nekuvandudza nzira iri pamwoyo wenyanzvi yezvipfeko zvemaziso Mykita, akagadzira anopfuura mazana masere eSKU. Mafuremu ayo ese akagadzirwa nemaoko kuMykita Haus muBerlin, Germany.
Pane zvikonzero zvakawanda zvakanaka nei zvikwata zvidiki izvi zvichikanganisa zvakanyanya pamusika. vanobatana nemutengi," Luxury Francesca Di Pasquantonio, mukuru wezvigadzirwa, equity research kuDeutsche Bank.
Dzimba dzefashoni dzemhando yepamusoro dzinoda kujoinha.Gentle Monster inoshanda nemhando dzakaita saFendi naAlexander Wang.Pamusoro pefashion house, vakashanda zvakare naTilda Swinton, Blackpink, World of Warcraft naJennie weAmbush.Mykita akashanda naMargiela, Moncler. naHelmut Lang. "Hatingope chete zvigadzirwa zvakapedzwa nemaoko, asi R&D yedu, hunyanzvi hwekugadzira uye network yekugovera zvakabatanidzwa muchirongwa chega chega," Krueger akadaro.
Hunyanzvi hunoramba huchinetsa.” Zvichanetsa kuti mhando yemhando yepamusoro inyatsova neruzivo rwekukodzera kwese, kuongororwa, nezvimwewo. Ndosaka tichifunga kuti nyanzvi dzezvipfeko zvemaziso dzicharamba dzichiita basa.Panogona kuita zveumbozha mukugadzira aesthetics uye nekubatana nenyanzvi idzi. "
Tekinoroji chimwe chishandiso chekufambisa shanduko muindasitiri yezvipfeko. Muna 2019, Gentle Monster yakabatana neChinese tech hofori Huawei kuburitsa magirazi ayo ekutanga akangwara, achibvumira vatengi kufona uye kugamuchira mafoni kuburikidza nemagirazi. mari yakawanda kubva pazviri,” akadaro Kim.
Nyoro Monster inozivikanwa nekuunganidza kwayo kwezvipfeko zvemaziso, makuru ezvitoro ekuratidzira uye kubatana kwepamusoro-soro.
Kusimbisa pakuvandudza kwave chinhu chakakosha pakuzivikanwa kweGentle Monster. Vatengi vanokwezvwa nekusiyana kwemhando, akadaro Kim. Tekinoroji yakabatanidzwa muchitoro cheGentle Monster uye meseji yese yekushambadzira."Inokwezva vatengi.Vanhu vakanga vasati vatombofunga kutenga magirazi vakakweverwa kuzvitoro nemarobhoti edu nezviratidziro, "Kim akadaro. The Gentle Monster flagship store iri kushandura ruzivo rwekutengesa maziso nekuunganidza zvishoma, marobhoti uye zviratidzo zvitsva.
Mykita yakaedza kudhinda kwe3D, kugadzira chinyorwa chitsva chinodaidzwa kuti Mykita Mylon, iyo yakahwina mubairo wepamusoro weIF Material Design muna 2011. Mykita Mylon - yakagadzirwa nepolyamide poda yakasanganiswa kuita yakasimba kuburikidza nehunyanzvi hwekutsikisa 3D - yakasimba zvakanyanya uye inobvumira Mykita kuita dzora maitiro ekugadzira, Krueger akadaro.
Pamusoro pekudhinda kwe3D, Mykita yakagadzirawo mubatanidzwa usingawanzowaniki nemugadziri wekamera Leica kuti agadzire magirazi eMykita emhando imwe chete yemhando. optical-giredhi yemhando yezuva lenses yakananga kubva kuLeica ine machira akafanana anoshanda seayo nyanzvi kamera lenzi uye emitambo optics, "Krueger akadaro.
Innovation inhau dzakanaka kumunhu wese ari muindasitiri yezvipfeko zvemaziso. ”Chatave kutanga kuona iko zvino iindasitiri umo hunyanzvi huri kuitika, zvese maererano nemafomati uye omni-channel mafomati uye mabatiro ainoita vatengi.Haina musono uye yakawedzera dhijitari," Balchandani akadaro. "Tiri kuona humwe hunyanzvi munzvimbo ino."
Denda iri ramanikidza makambani emaziso kutsvaga nzira itsva dzekusvika kuvatengi.Cubitts iri kushandisa Heru, tekinoroji yekutarisa kumeso, kushandura matengero anoitwa nevatengi magirazi emaziso uye kubvumira vashandisi kuedza magirazi kumba vachishandisa tekinoroji ye3D. scans (zvimedu zvemillimeter) kushandura chiso chega chega kuita chiyero chakasiyana chezviyero.Isu tobva tashandisa zviyero izvozvo kubatsira kusarudza furemu inokushandira, kana kugadzira imwe kubva kutanga kuti uwane Saizi Yako chaiyo uye chaiyo,” akadaro Tom Broughton, muvambi weCubitts.
Kuburikidza nekutsvagisa kwakadzama uye ongororo, Bohten iri kugadzira zvigadzirwa zvemaziso zvinogadzika izvo zvinoita kuti vanhu vane hunhu muAfrica vagadzikane.
Mutengesi mukuru wezvipfeko wemaziso weUAE, Eyewa, uyo achangobva kukwidza madhora miriyoni makumi maviri nerimwe mumutambo weSeries B, anorongawo kuwedzera madhijitari. akadaro Anass Boumediene, co-muvambi uye co-CEO weEyewa."Tichishandisa tekinoroji yedu uye omnichannel kuburikidza neruzivo rwedu rwekutengesa zvitoro, tichaita nhanho huru mukuunza misika yakawanda online."
Innovation zvakare inoenderera kune kusimudzira. Hazvina kukosha chete. Co-muvambi Nana K. Osei akati, "Vazhinji vevatengi vedu vanosarudza kushandisa zvakasiyana-siyana zvekuchengetedza zvinhu, ingave chirimwa-based acetate kana matanda akasiyana, nekuti nyaradzo uye kukwana zviri nani kupfuura mafuremu esimbi.”, Co-founder of African-inspired eyewear brand Bohten.Nhanho inotevera: Wedzera hupenyu hwemagirazi.Zvisinei, mabhii akazvimirira ari kutungamirira ramangwana idzva remaziso.
Pinda email yako kuti ugare uchiziva nezvetsamba dzenhau, kokero dzezviitiko uye kukwidziridzwa kuburikidza neVogue Bhizinesi 'email.Unogona kuzvibvisa chero nguva.Ndokumbira uone yedu Yakavanzika Policy kuti uwane rumwe ruzivo.
Nguva yekutumira: Jan-17-2022