Pinda yako email uye ugare uchiziva nezvetsamba, kokero dzezviitiko uye kukwidziridzwa kuburikidza neemail yeVogue Bhizinesi.Unogona kuzvibvisa chero nguva.Ndokumbira utarise kune yedu zvakavanzika mutemo kuti uwane rumwe ruzivo.
Indasitiri yemaziso haina kufambirana nekumhanya kwemamwe maindasitiri emafashoni, asi sefungu remhando dzakazvimirira rinokanganisa musika nemazano matsva, matekinoroji matsva, uye kuzvipira mukubatanidzwa, shanduko dziri kuitika.
Chiitiko cheM&A chasimudzawo, chinova chiratidzo chenguva yakaoma.Kering Eyewear yakazivisa nezuro kuti inoronga kutenga Lindberg, chiDanish chemhando yepamusoro yemaziso anozivikanwa neayo epamusoro-tech titanium optical lenses uye tsika maficha, zvichiratidza chinangwa chayo chekuvandudza mundima iyi.Mushure mekunonoka uye matambudziko emutemo, mugadziri wemaziso eFrench-Italian EssilorLuxottica akazopedzisa kutora kweDutch eyewear mutengesi Grandvision ye7,3 bhiriyoni euros musi waJuly 1. Chimwe chiratidzo chekukurumidza: Warby Parker, nyanzvi yemaziso ose muUnited States, ichangobva kuisa. IPO-inofanirwa kutsanangurwa.
Indasitiri yezvipfeko zvemaziso yakagara ichitongwa nemazita mashoma, akadai saEssilorLuxottica uye Safilo muItaly.Makambani emafashoni akadai seBulgari, Prada, Chanel neVersace vanovimba nevatambi vakuru ava kugadzira kuunganidza kwemaziso izvo zvinowanzopihwa rezinesi.Kering Eyewear yakatangwa muna 2014 uye inogadzira mukati, inovandudza, inotengesa uye inogovera maziso emhando yeKering, Richemont's Cartier neAlaïa, uye yemitambo brand Puma.Kugadzira kuchiri kunyanya kupihwa kune vatengesi venzvimbo: Fulcrum yakagadzira bhizinesi remari yakawanda re600 miriyoni euros.Nekudaro, nyanzvi nyowani dzemaziso mukugadzira, kugadzira uye kugovera vari kugadzira hutsva hutsva hwemusika.Zvakare, kunyangwe EssilorLuxottica ine chinzvimbo chikuru, mamwe makambani emafashoni ari kutsvaga kudzidza kubva mukubudirira kweakazvimirira ega emazi brand.Iro zita rakakodzera kuona: South Korea's Nyoro Monster, mhando ine themed yemuviri chitoro chinotaridzika senge art gallery, yepamusoro-mbiri yekubatana uye inotonhorera dhizaini.LVMH yakatenga chikamu che7% muna 2017 nemutengo weUS $ 60 miriyoni.Vamwe vanowanzova vanogadzira uye vanosanganisa.
Sekureva kweEuromonitor International, indasitiri yemaziso ichadzoka zvakanyanya muna 2021, uye indasitiri inotarisirwa kukura ne7% kusvika US$129 bhiriyoni.Sezvo magirazi achinyanya kutengwa muzvitoro, kudzoreredza kwehupfumi kuchafambiswa nekudzoreredzwa kwezvirambidzo zvekutengesa zvemuviri zvakaiswa nedenda uye kudiwa kwakaunganidzwa.Vaongorori vakati kuvhurwazve kweindastiri yekutengesa kuchasimudzira kudzoreredzwa kwemadhiji maviri mune mamwe misika, kusanganisira Hong Kong neJapan.
Nhoroondo, indasitiri yemafashoni haina kumbobvira yave nehunyanzvi hwekugadzira zvigadzirwa zvemaziso, saka yakatendeukira kumakambani akadai seEssilorLuxottica kugadzira nekugovera zvigadzirwa.Muna 1988, Luxottica yakasaina chibvumirano chekutanga rezinesi naGiorgio Armani, "chikamu chitsva chinonzi 'magirazi' chakaberekwa", saFederico Buffa, Director weR&D, Chigadzirwa Chimiro uye Rezinesi reLuxottica Group, akadaro.
Kutora kwaEssilorLuxottica kweGrandVision kwakagadzira mutambi akakura kwazvo.Muongorori weBernstein Luca Solca akati mumushumo: “Kubuda kwehofori itsva yemagirazi pakupedzisira kwapinza mudariro."Zvino isu tinogona kutanga basa rekubatanidza mushure mekubatanidzwa kwechokwadi.Pane zvinhu zvakawanda zvekuita, zvinosanganisira…kubatanidzwa kwe Logistics uye kutengesa.Maitiro uye zvivakwa, zvakasanganiswa lens yekucheka uye yekupotera zvivakwa, retail network saizi kugadzirisa uye kurongeka, uye kukwirisa kwedhijitari. "
Nekudaro, ma brand madiki anogona kukanganisa ramangwana rekuvandudza magirazi eumbozha.Mabhureki ekuAmerica Coco neBreezy ane stocks muNordstrom uye angangoita 400 zvitoro zvemaziso, zvichiisa kubatanidzwa pamberi pemuunganidzwa wega wega."Zvigadzirwa zvedu hazvina murume kana mukadzi," akadaro African-American nePuerto Rican mapatya akafanana Corianna naBrianna Dotson.“Patakatanga kupinda mumusika, vanhu vaigara vachiti: ‘Kuri kupi zvako zvipfeko zvevarume?Ndekupi kuunganidzwa kwehembe dzako dzevakadzi?Tiri kugadzira magirazi evanhu vanogarofuratirwa ne[vagadziri vechinyakare].”
Izvi zvinoreva kugadzira magirazi akakodzera mabhiriji emhino akasiyana, cheekbones uye maumbirwo echiso.“Kwatiri, magadzirirwo atinoita magirazi ndeekuita tsvakiridzo yemusika nekuita zvese zvatinogona kugadzira [mafuremu] anokodzera munhu wese,” vakadaro sisi Dotson.Varangarira kukanganiswa kwekupinda muVision Expo sechiratidzo chega chegirazi chevanhu vatema."Kwatiri, zvakakosha kuratidza humbozha kwete muEurope chete.Kune nzira dzakawanda dzekutarisa zvinhu zvemhando yepamusoro,” vakadaro.
Iyo yekuKorea brand Gentle Monster, yakatangwa nemuvambi uye CEO Hankook Kim muna 2011, yakatanga kugadzira mafuremu ega evatengi vekuAsia, asi mushure mekukwezva vateereri vepasirese, iyo mhando ikozvino yakagadzira akateedzana magirazi anosanganisirwa."Pakutanga, isu hatina kunyatsofunga nezvekuenda pasi rose," akadaro David Kim, director wezvevatengi ruzivo kuGentle Monster.“Panguva iyoyo, mumusika weAsia, mafuremu akakura zvakanyanya aive maitiro.Sezvataikura, takaona kuti mafuremu aya aisangofarira dunhu reAsia chete. "
Dhizaini inosanganisirwa, senge ese magirazi makuru, ari ese ari maviri emhando uye anoshanda."Tinofanira kukwanisa kubatanidza maitiro, fashoni nekushanda," Kim akadaro.“Mugumisiro wacho ndewekuti tine sarudzo yakakura uye kusandunuka kukuru mukugadzira kwedu.Isu tichava nedhizaini dhizaini, asi isu tichava nehukuru hwakasiyana hwekugadzirisa.Chinonyanya kukosha ndechekuva nezvakawanda sezvinobvira pasina kupa dhizaini.Kubatanidzwa."Kim akataura kuti makambani madiki akaita seGentle Monster anogona kuita basa rakanaka rekuyedza musika, kuwana mhinduro kubva kune vatengi, uye nekubatanidza mhinduro iyi mune inotevera chigadzirwa iteration.Kusiyana nevagadziri vezvipfeko zvemaziso, Nyoro Monster haifambisirwe nenhamba dzemaziso kana data.Nekutarisa pamhinduro yemutengi uye hunyanzvi hwekuvandudza tekinoroji, yakura kuita kiyi yekutanga.
Mykita imhando yakavakirwa paBerlin inotengesa zvigadzirwa kune vatengesi munyika makumi masere, uye R&D iri musimboti webhizinesi rayo.Moritz Krueger, CEO uye director director weMykita, akati indasitiri yezvipfeko haisati yagadzirwa.Krueger anotenda kuti mutengi wayo akasiyana uye maficha echiso anofanirwa kunzwisiswa zvakajeka."Isu tanga tichivaka nhevedzano yedu zvichienderana nekuongorora kwakadzama kwemhando dzakasiyana dzechiso uye dzakasiyana zvinodiwa nemishonga," akadaro Kruger."[Tine] yakazara chigadzirwa portfolio, iyo inobvumira vatengi vedu vekupedzisira kuita sarudzo chaiyo pasi rose ... tsvaga uyu munhu anonyatsoenderana naye."
Iyo nzira yekusimudzira iri pakati peMykita, nyanzvi yezvipfeko zvemaziso, iyo yakagadzira anopfuura mazana masere ezvinyorwa zvikamu.Mafuremu ayo ese akagadzirwa nemaoko muMykita Haus muBerlin, Germany.
Aya mabhurugwa madiki anogona kuve nekukanganisa pamusika, uye pane zvakawanda zvakanaka zvikonzero."Sezvinongoita muchikamu chega chega, munhu mutsva anozopedzisira abudirira nekuti ane chigadzirwa chakakodzera, kutaurirana kwakaringana, mhando chaiyo, chimiro chakakodzera, uye vakagadzira hukama nemutengi," akadaro Francesca Di Pasquantonio mukuru weumbozha. , Deutsche Bank Equity Research.
Makambani efashoni emhando yepamusoro anoda kuuya. Nyoro Monster inodyidzana nemhando dzakadai saFendi naAlexander Wang.Pamusoro peimba yemafashoni, vakabatiranawo naTilda Swinton, Blackpink's Jennie, World of Warcraft uye Ambush.Mykita inodyidzana naMargiela, Moncler naHelmut Lang.Krueger akati: "Hatingounza zvigadzirwa zvakagadzirwa nemaoko chete, asi R&D yedu, hunyanzvi hwekugadzira uye network yekugovera zvakabatanidzwa muchirongwa chega chega."
Ruzivo rwehunyanzvi ruchiri kukosha.Anita Balchandani, mukuru weMcKinsey Europe, Middle East and Africa Apparel, Fashion and Luxury Group, akati: "Kune mhando yemhando yepamusoro, zvichanetsa chaizvo kuve neruzivo rwese rwehunyanzvi maererano nekukodzera uye kuyedza."Ichi ndicho chikonzero tichitenda kuti nyanzvi dzemaziso dzicharamba dzichiita basa.Panogona kuita zvinhu zveumbozha pane dhizaini yerunako uye kushanda pamwe nenyanzvi idzi. "
Tekinoroji chimwe chishandiso chekusimudzira shanduko muindasitiri yemagirazi.Muna 2019, Gentle Monster yakabatana neChinese tekinoroji hofori Huawei kuburitsa magirazi ayo ekutanga akangwara, zvichiita kuti vatengi vakwanise kufona uye kugamuchira mafoni kuburikidza nemagirazi."Iyi ikudyara, asi isu takawana mari yakawanda kubva mairi," Jin akadaro.
Nyoro Monster inozivikanwa nekuunganidza kwayo kwezvipfeko zvemaziso, maratidziro makuru ezvitoro uye kubatana kwepamusoro-soro.
Iko kukoshesa kwekuvandudza kwave chikamu chakakosha chekuzivikanwa kweGentle Monster.Kim akati vatengi vanokwezvwa nekusiyana kweiyo brand.Tekinoroji yakabatanidzwa muGentle Monster chitoro uye meseji yese yekushambadzira.“Inokwezva vatengi.Vanhu vasina kana kumbofunga zvekutenga magirazi vanokwezvwa kuchitoro nemarobhoti edu nemashopu,” akadaro Jin.Iyo Gentle Monster flagship chitoro chiri kushandura eyewear retail ruzivo kuburikidza neakaganhurwa akatevedzana, marobhoti uye zvitsva zvinoratidzwa.
Mykita yakaedza kudhinda kwe3D ndokugadzira rudzi rutsva rwezvinhu zvinonzi Mykita Mylon, iyo yakahwina mubairo wepamusoro weIF material design muna 2011. Mykita Mylon-yakagadzirwa nefine polyamide poda yakasanganiswa kuita chinhu chakasimba ichishandisa 3D printing tekinoroji-inosimba uye inobvumira Mykita kuita kudzora maitiro ekugadzira, Kruger akadaro.
Pamusoro pekudhinda kwe3D, Mykita yakagadzirawo mubatanidzwa usingawanzowaniki nemugadziri wekamera Leica kugadzira magirazi akasarudzika uye akasarudzika emagirazi eMykita.Krueger akataura kuti kudyidzana kwakasarudzika kwave nekukura kweanopfuura makore matatu, zvichibvumira Mykita kuti "iwane zvakananga kubva kuLeica yemhando yemhando yezuva lens ine machira akafanana anoshanda seanyanzvi kamera lenzi uye emitambo optics."
Innovation inhau dzakanaka kune wese munhu ari muindasitiri yemagirazi.“Chatave kutanga kuona iko zvino iindasitiri uko kune hutsva huri kuitika, kusanganisira mumafomati nemaomnichannel mafomati uye nzira yainopa masevhisi kune vatengi.Iyo haina musono uye yakawanda yedhijitari, ”akadaro Balchandani."Takaona humwe hutsva munzvimbo ino."
Denda iri ramanikidza ma brand ezvipfeko zvemaziso kutsvaga nzira nyowani dzekusvika nevatengi.Cubitts iri kushandisa Heru facial scanning tekinoroji kushandura nzira iyo vatengi vanotenga magirazi, uye inobvumira vashandisi kushandisa 3D tekinoroji kuedza pamagirazi kumba."Cubitts app inoshandisa scanning (chidimbu chemirimita) kushandura chiso chega chega kuita seti yakasarudzika yezviyero.Zvadaro, tinoshandisa zviyero izvi kuti tibatsire kusarudza furemu yakakodzera, kana kugadzira furemu kubva pakutanga kuti tiwane huchokwadi Uye saizi chaiyo,” akadaro Tom Broughton, muvambi weCubitts.
Kuburikidza nekutsvagisa kwakadzama uye ongororo, Bohten iri kugadzira zvigadzirwa zvemaziso zvakatsiga zvakakodzera vanhu veAfrica.
Eyewa, mutengesi mukuru wepamhepo weUAE weUAE, nguva pfupi yadarika yakakwidza US$21 miriyoni muSeries B mari uye inoronga kuwedzera zvigadzirwa zvayo zvedhijitari.Anas Boumediene, co-muvambi uye co-CEO weEyewa, akati: "Tiri kuongorora kubatanidzwa kwehunyanzvi hwehardware mune ramangwana rakateerana, senge maodhiyo ekunzwa.""Shandisa tekinoroji yedu uye omni-channel kuburikidza nezvitoro zvedu zvekutengesa.Zvakaitika, tichafambira mberi zvikuru mukuunza mamwe misika online. "
Innovation inowedzerawo kune kuchengetedzwa.Hazvisi zvekuva wakakodzera chete.Co-muvambi Nana K. Osei akati: “Chikonzero nei vazhinji vevatengi vedu vachifarira kushandisa zvakasiyana-siyana zvakagadzikana zvinhu, ingave chirimwa-based acetate kana zvakasiyana-siyana zvehuni, imhaka yekuti kunyaradza uye kukwana kuri nani kupfuura simbi mapuranga.", mubatsiri-muvambi weBohten, mhando yemeso-yakafuridzirwa yeAfrica.Nhanho inotevera: Wedzera hupenyu hwemagirazi.Chero zvazvingaitika, mhando dzakazvimiririra dziri kutungamira ramangwana idzva remagirazi.
Pinda yako email uye ugare uchiziva nezvetsamba, kokero dzezviitiko uye kukwidziridzwa kuburikidza neemail yeVogue Bhizinesi.Unogona kuzvibvisa chero nguva.Ndokumbira utarise kune yedu zvakavanzika mutemo kuti uwane rumwe ruzivo.
Nguva yekutumira: Nov-10-2021